A Digital SEO, Copywriter & Digital PR Specialist is responsible for crafting high-quality, search-optimized content while executing digital PR strategies to enhance brand visibility, drive organic traffic, and boost engagement. This role combines creative storytelling, SEO expertise, and digital PR outreach to strengthen a company’s online presence and authority across various platforms.

Key Responsibilities

• Content Strategy & Creation
  • Develop original, engaging, and SEO-friendly content for blogs, websites, landing pages, social media, and digital marketing materials.
  • Ensure content aligns with brand voice, audience needs, and SEO best practices.
  • Maintain accuracy by fact-checking data, statistics, and expert statements.
  • Optimize copy for readability, keyword integration, and search intent.
• SEO Optimization & Keyword Strategy
  • Conduct keyword research using digital tools to identify relevant search terms and trends.
  • Implement on-page SEO techniques, including keyword placement, meta descriptions, alt texts, and internal linking strategies.
  • Collaborate with developers and marketing teams to enhance technical SEO elements like site structure and page speed.
• Digital PR & Outreach
  • Develop and execute digital PR campaigns to increase brand visibility and secure high-quality backlinks.
  • Build relationships with journalists, bloggers, and influencers to generate media coverage and guest posting opportunities.
  • Create compelling press releases, thought leadership articles, and media pitches to position the brand as an industry authority.
  • Monitor online mentions, brand reputation, and PR campaign performance.
• Performance Analysis & Continuous Improvement
  • Monitor content and PR performance using analytics tools to assess rankings, traffic, engagement, and media coverage.
  • Analyze click-through rates (CTR), bounce rates, conversion data, and earned media to refine content and PR strategies.
  • Adapt and optimize existing content and outreach strategies based on performance insights and industry trends.
• Collaboration & Editorial Review
  • Work closely with editors, designers, marketing, and PR teams to ensure cohesive brand messaging.
  • Revise copy based on feedback to meet brand guidelines and editorial standards.
  • Assist in selecting visuals and multimedia elements to complement written content.