Pay Per Click Specialist

  • Permanent
  • Ref #393290JR
  • Posted 2 days ago
  • Johannesburg North, Gauteng, South Africa, Africa
  • Digital, Marketing
Employer Description

Marketing Agency

Job Description

B2B integrated agency is growing their team and is looking for a PPC specialist. Your goal would be to make sure that the client’s online marketing efforts have the highest possible returns on their investments. You will be creating and planning a variety of PPC and display campaigns across a range of digital channels. Analysing new and existing campaigns, implementing strategies to optimise them based on your data insights. You would need to be well versed in the principles of search engine marketing (SEM) and optimisation(SEO).

Job requirements

  • Launching and optimizing PPC and display campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for clients and management


  • Participate in forming effective display and paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, You Tube, LinkedIn)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce monthly reports (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends


BSc/BA in Marketing, Digital Media or a related field; Google AdWords certification is a must.


Proven experience as a PPC or Digital Marketing Specialist. Experience in data analysis and reporting. Knowledge of SEO and digital marketing concepts. Familiarity with multiple platforms (e.g. AdWords, You Tube, LinkedIn ) is preferred. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.). Understanding of HTML and XML is a plus. Proficient in MS Office (particularly Excel). Excellent communication skills. Analytical thinking with strong math skills.

Salary / Package

Negotiable depending on experience