Retail (FMCG) company Johannesburg North
Collect, combine, and translate data on customers, consumers, prospects, market, and competition (both B2C and B2B), to ensure an effective sales funnel.
Develop the consumer journey strategy, ensure the execution across channels aligns the market on a common Omni channel vision regarding customer experience.
Continuously improve the consumer experience from acquisition to on boarding to retention to drive both customer satisfaction and business growth.
Develop and ensure execution of the consumer journey strategy across all channels
Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global Company frameworks.
Define the activation (e.g. acquisition, promotion), on boarding and loyalty strategy for B2C.
Formulate recommendations for the B2B consumer journey strategy (prospect, on boarding, retention) and CRM plan, whilst working in close collaboration with B2B.
Contribute to the marketing strategy to drive the performance of the different channels within the full consumer journey.
Continuously improve the consumer experience
Analyse and design the Omni-channel consumer journey and consumer experience, based on Omni channel customer feedback and internal and external data & insights.
Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives.
People & Performance Management
Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities.
Build a strong team where team members collaborate effectively and understand their shared goals and purpose.
Build the Company culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism.
Proven work experience as a CRM Manager. Background in customer acquisition strategies. Knowledge of online marketing methods and best practices. An ability to manage marketing projects end-to-end. Strong communication skills along with a customer-oriented attitude.
R60 000 - R80 000ctc per month