Employer Description

FMCG company in JHB North

Job Description

The eCommerce Manager will be responsible for driving traffic, via promotions and email campaigns to increase revenue, ultimately improving the customer journey. The aim is to make the online eCommerce system easy to use, speedy and secure. You will possess strong sales and customer services experience in the retail environment.

Implement the defined strategy, the consumer activation plan and campaigns
• Define and implement the ecommerce strategy in line with the Consumer Journey Strategy developed by marketing
• Define, plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM strategies
• Leverage (internal and external) data, insights and recommendations to continuously improve e-Com activities
• Support other departments in implementing projects with a digital dimension

Optimise e-retailer content & experience
• Drive the day-to-day back-end management of digital boutiques, both owned Digital Boutiques and not-owned (Trade Partner Web sites)
• Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimised purchasing paths

• Ensure the integration of all product launches and digital campaigns into the content management system (e.g., copy, visuals, banners)
  • Ensure platforms are compliant with cross-functional requirements (e.g. TQM, Legal, Delivery services etc.)
  • Optimise back-end performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
• Management Team Responsibilities
  • Drive the organisation’s business results by making tactical and operational decisions by building a sustainable E-comm team
  • Define and drive the right initiatives to achieve business results
  • Manage and monitor the budget within the sub department
  • Drive improvements and efficiencies in the organisation by collaborating with other departmentsPeople & Performance Management
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
  • Build a strong team where team members collaborate effectively and understand their shared goals and purpose
  • Set individual performance goals that provide a clear line of sight to organisational priorities and monitor progress towards achievement of goals by use of the PDP methodology
  • Build the Company culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism.

Qualifications

Relevant tertiary qualification  

Skills

5 years+ experience in a Digital Marketing Agency or dedicated Digital marketing team Sector experience:  Retail, Food & Beverage, Financial Institutions, Telecommunications. Strong experience in eCommerce activities to drive traffic on websites. Strong experience in eCommerce Operations (Content Management, e-Merchandising & personalisation). Strong Web Analytics knowledge (Google Analytics certification a plus). Experience in building and managing an eBusiness operation (organization, processes, and guidelines) is a strong plus. CRM and eCRM Experience essential. Commercial Business Acumen (understanding of processes and enablers, drivers of Business Models & being capable to translate them into relevant Marketing Actions). Excellent planning and administration skills. Excellent project management skills. Ability to work independently.

Salary / Package

R65000 - R80000 ctc per month

Benefits

Provident fund