Digital Marketing Specialist – Midrand

  • Permanent
  • Ref #412388SS
  • Posted 2 weeks ago
  • Midrand, Gauteng, South Africa, Africa
  • Digital, Marketing, Property Developers
Employer Description

Our client is a leader in Property & Residential Development.

Job Description

Our client is seeking a highly motivated and experienced Digital Marketing Specialist to join their team.

Your duties will include:

  • Develop and implement effective PPC, SMO, SEM and SEO strategies to improve our website’s ranking on search engines, including Google and Bing.
  • Conduct keyword research to identify relevant keywords and phrases that will drive traffic and improve conversion rates.
  • Plan and execute PPC campaigns across multiple platforms, including Google Ads and Microsoft Advertising, Facebook and other relevant PPC platforms.
  • Social Media and Google AdWords strategy writing, campaign monitoring, and optimisation.
  • Create and optimize ad copy and landing pages that are optimized for specific keywords and target audiences.
  • Develop effective out- and inbound marketing campaigns.
  • Community management and customer relationship management on social media.
  • Analyse campaign performance data to identify areas for optimization and improvement.
  • Stay up-to-date with the latest industry trends and best practices in PPC and SEO.


  • Bachelor's Degree/Diploma in Marketing/Digital


  • 3+ Years Experience in PPC campaigns on a SEO, SMO, SEM, and Display level.
  • Strong knowledge of Google Ads, and other PPC platforms.
  • Proficient in Google Analytics, SEMrush, or similar tools for tracking and analysing campaign performance.
  • Experience in A/B testing, conversion rate optimization, and landing page optimization.

Salary / Package

R20,000 - R25 000 Basic per month