Employer Description

Our client is a leader in Property & Residential Development.

Job Description

Our client is seeking a highly motivated and experienced Digital Marketing Specialist to join their team.

Your duties will include:

• Develop and implement effective PPC, SMO, SEM and SEO strategies to improve our website’s ranking on search engines, including Google and Bing.
• Conduct keyword research to identify relevant keywords and phrases that will drive traffic and improve conversion rates.
• Plan and execute PPC campaigns across multiple platforms, including Google Ads and Microsoft Advertising, Facebook and other relevant PPC platforms.
• Social Media and Google AdWords strategy writing, campaign monitoring, and optimisation.
• Create and optimize ad copy and landing pages that are optimized for specific keywords and target audiences.
• Develop effective out- and inbound marketing campaigns.
• Community management and customer relationship management on social media.
• Analyse campaign performance data to identify areas for optimization and improvement.
• Stay up-to-date with the latest industry trends and best practices in PPC and SEO.

Qualifications

• Bachelor's Degree/Diploma in Marketing/Digital

Skills

• 3+ Years Experience in PPC campaigns on a SEO, SMO, SEM, and Display level.
• Strong knowledge of Google Ads, and other PPC platforms.
• Proficient in Google Analytics, SEMrush, or similar tools for tracking and analysing campaign performance.
• Experience in A/B testing, conversion rate optimization, and landing page optimization.

Salary / Package

R20,000 - R25 000 Basic per month