Our client is a leader in Property & Residential Development.
Our client is seeking a highly motivated and experienced Digital Marketing Specialist to join their team.
Your duties will include:
- Develop and implement effective PPC, SMO, SEM and SEO strategies to improve our website’s ranking on search engines, including Google and Bing.
- Conduct keyword research to identify relevant keywords and phrases that will drive traffic and improve conversion rates.
- Plan and execute PPC campaigns across multiple platforms, including Google Ads and Microsoft Advertising, Facebook and other relevant PPC platforms.
- Social Media and Google AdWords strategy writing, campaign monitoring, and optimisation.
- Create and optimize ad copy and landing pages that are optimized for specific keywords and target audiences.
- Develop effective out- and inbound marketing campaigns.
- Community management and customer relationship management on social media.
- Analyse campaign performance data to identify areas for optimization and improvement.
- Stay up-to-date with the latest industry trends and best practices in PPC and SEO.
- Bachelor's Degree/Diploma in Marketing/Digital
- 3+ Years Experience in PPC campaigns on a SEO, SMO, SEM, and Display level.
- Strong knowledge of Google Ads, and other PPC platforms.
- Proficient in Google Analytics, SEMrush, or similar tools for tracking and analysing campaign performance.
- Experience in A/B testing, conversion rate optimization, and landing page optimization.
Salary / Package
R20,000 - R25 000 Basic per month