By Philip Park
How do you steer yourself out of an emergency? I am talking here of the type of emergency that any business or individual goes through.
First of all, how do you spot an emergency? Simple, declining or unchanging statistics. Here is a graph of South Africa’s economic growth rate (gross domestic product) until 1990. I just use this to show you what an emergency looks like.
The good news is that any condition can be improved. The reason I want to focus on Emergency is that too often we hear companies blaming emergencies on “the poor state of the economy”, lack of government leadership and all sorts of irrelevancies.
How do they respond to this? They cut back on marketing and promotion in a misguided effort to save costs. This only drives them deeper into trouble.
Any emergency can be turned around. Previously, I discussed the condition of Affluence as an operating condition that obeys certain natural laws. L Ron Hubbard, who codified these conditions, discovered the formula for getting out of an emergency and it is truly miraculous when applied.
This condition has to be spotted and labelled an Emergency before it can be turned around. You will recognise it easily – statistics are falling or unchanging. This is based on the universal law that nothing remains the same – it either expands or contracts. It is better that we understand we can influence the outcome of any situation, good or bad.
This stiffen discipline point is important. If you’re the boss, you have to crack the whip a bit more than usual. Because if you don’t, life is going to bring its own terrible discipline to bear. Remember, a condition that does not improve will worsen, and there is little worse than watching a company or activity slide from Emergency to Danger (the next condition down) and then Non-Existence.
I will discuss these other conditions in future articles.
The reason I bring these up is that PCS has been in existence for 30 years and I have seen every condition under the sun. These conditions work, when applied. I urge you to try them too.