You will be required to:

• Optimise and manage paid digital campaign performance across platforms such as Google Ads, Meta, YouTube, LinkedIn and Tik-Tok by analysing trends, identifying risks and opportunities, and executing campaign tests and optimisation actions.
• Develop, maintain and automate Power BI dashboards and reporting models by working with large datasets from advertising platforms, CRM systems, portals and internal data sources.
• Analyse complex datasets and translate findings into clear insights and executive-ready reporting to support business and marketing decisions.
• Improve data quality, tracking accuracy and reporting consistency, and support integration testing between advertising platforms, CRM systems, portals and analytics tools.
• Identify and implement process improvements to streamline workflows, reduce single points of failure, and contribute to documentation and playbooks for reporting and optimisation processes.
• Collaborate with digital marketing consultants to support cross-channel alignment, provide independent performance analysis and recommendations, support AI-driven reporting and optimisation initiatives, and participate in status meetings, planning and prioritisation.